Proteini.si sold to Generali growth equity fund

Friday, 17/12/2021

Generali Growth Equity Fund, a private equity fund established and managed by Generali Investments, has completed the purchase of a 100% stake in Rolnet d.o.o., one of the leading specialised sellers of sports nutrition, health and wellness products in the region of South-East Europe best known for its Proteini.si and Battery Nutrition brands.

Established in 2004, Rolnet d.o.o operates in the markets of Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Montenegro and Austria. Today, the company is a reliable partner in the sports nutrition industry and one of the leading specialised sellers of sports nutrition, health and wellness products in the region of South-East Europe. It develops and markets sports nutrition products and food supplements, focusing on sales in franchise stores, shopping centres, gyms, via online shops and through other distributors (retailers). The company owns the Proteini.si and Battery Nutrition brands, and has over the years gradually secured distribution and agency for the most established European brands of sports nutrition.

Through the equity investment of Generali Growth Equity Fund, Rolnet will be able to strengthen the further development of its services and their provision in the markets of the region.

(Source: www.generali-investments.si)